THIRD PLACE Chapter 3

 

 

 

 

 

 

 

Hello. This is Nishiaki from THIRD PLACE.

 

Today, we are releasing our new season brand list.

 

 

As I mentioned the other day, we are positioning the 26AW season as THIRD PLACE "Chapter 3."

 

 

 

In Chapter 1, to introduce ourselves and this place, we only presented items that defined us.

 

In Chapter 2, we introduced the items and values chosen by THIRD PLACE through various brands.

 

And in Chapter 3, we will add more women's brands to the existing base. I believe this is where the full vision of what THIRD PLACE truly wants to achieve will come across.

 

 

We want this place to be "a place for everyone, regardless of gender or age," so we wanted to express and propose that aspect more deeply.

 

 

THIRD PLACE primarily offers unisex items, but we asked Miura, who first appeared in the WELCOME-RAIN denim blog, to select items that have appropriate women's sizes and designs.

 

 

The women's items we propose will also share the major commonalities of "washable at home" and "everyday wear that can be worn for a long time."

 

So, more than ever, couples can visit us and shop together more easily.

 

 

We also hope to increase lifestyle proposal events, which she excels at, in the future.

 

While introducing clothes is at the core of our work, the members of THIRD PLACE also value the "lifestyle" aspect from our own perspective, so rather than just choosing items, we prioritize the idea of "Wouldn't it be nice to spend time like this?"

 

We can't do anything extraordinary, but I hope that everyday life can become a little richer.

 

 

I've worked with Miura for a long time, so for those who know us from way back, you can rest assured that we will continue to cherish what we've been doing. At the same time, we'll also incorporate Kubono's perspective, so we'll tackle new proposals we've wanted to do and expand our range.

 

 

 

 

 

 

And simply put, our inventory and content have increased beyond anything comparable to before. This is why our business days have increased. (laughs)

 

 

 

However, there's also a reason why things have become this way.

 

 

 

That's because I felt it was "the best it's ever been."

 

Encounters with new brands, wonderful collections and products from each brand, and item planning to convey our unique identity. All these elements came together in a good balance.

 

 

 

 

Here are some of the highlights I particularly want you to see.

 

 

 

 

 

At THIRD PLACE, we are bringing back "navy" items (a return to our roots) that I have always loved but had not yet proposed, and I want to combine them with items from COLBO and CAMIEL (a challenge) that we are currently proposing.

 

The navy items I'm selecting still have the warmth I've always liked, but they also have the texture and atmosphere that I, as a 30-year-old, like now, aligning with the new brands we're working with.

 

It's an update that's subtle, where things haven't changed yet they have changed.

 

The reason I like navy is that I believe it's a color that "suits everyone and is approachable." In other words, I believe it's a color that represents the fashion I transmit, so I've cherished it.

 

This navy represents one aspect of what I express. So, it won't be all navy overall, but I want to pay special attention to it again.

 

 

Speaking of selected items, there are some incredibly good shearling jackets, leather jackets, and suede vests... These are items we haven't chosen before, but all three of us thought, "We want these!" so we're challenging both women's and men's items.

 

Our team loves fleece and basic-colored knitwear, and we're exploring our passion for them by offering a variety of materials and designs.

 

Also, we recently released WELCOME-RAIN denim, but for 26AW, we will also focus on "slacks."

Since we've already thoroughly proposed denim, next, we have collaborated with a brand to develop our ideal "everyday slacks" from scratch as a special order.

We made two colors, and I think both will be must-haves for everyone.

 

 

 

 

Speaking of brands, for those who are looking forward to them, "COLBO" and "CAMIEL" will surely have even more exciting collections. And "de dam foundation," which debuted at the first sale of the new year and sold out completely in less than a month, has already received many inquiries, and I think their autumn/winter lineup will be amazing too. If you couldn't see it last time, please come early this time.

 

Among domestic brands, "YOKE" will have its first 26AW collection since starting its show in Paris. Please pay attention to and experience the evolving YOKE. Also, "ISSUETHINGS" and "Ernie Palo," which started from 26SS, will be thoroughly showcased this autumn/winter season, so we expect more fans to emerge.

 

And many of you may already be aware, but "horses" and "ANTWORT" will be joining THIRD PLACE from 26AW. What they have in common is that they are shrouded in "mystery." Neither brand releases a lot of information, so please come and see them for yourself here.

 

 

 

 

We are so looking forward to the new season that we can't stop talking about it. We are confident that we have made good preparations.

 

Our keywords are "return to our roots" and "challenge." We will balance these two.

 

We will deepen our core values even more, and while embracing new encounters, we will update and deliver to you from various perspectives.

 

 

We will convey what the three of us feel, more than ever, in our own words.

 

 

We want to create a place where everyone can be themselves, regardless of their position or environment.

To do that, we will continue to curate people, things, and time.

What we can do is to carefully build upon what is in front of us. We want to continue doing just that, without wavering.

We hope you can discover your own style through the unique people, things, and experiences you encounter here.

We aim to be a shop chosen in Japan.

Beyond that, we want to be a place where people from anywhere in the world feel "it was good to come to this place."

 

 

 

 

 

The new season starts on Saturday, August 1, 2026.

New arrivals are already in stock. Please look forward to what we have.

We'll have a rush of new arrivals starting in August, so we'll introduce them in order.

 

 

We also have plenty of summer items for your Obon holiday travels or visits, so we would be delighted if many of you could come.

 

 

 

We look forward to the 26AW season.